The advertising agency Biuro Podróży Reklamy has started a cooperation with Fyrklövern. The agency is responsible for preparing a campaign promoting the brand’s products among female Internet users in Poland.
The FYRKLÖVERN brand started operating in 1974 in Malmö and from the very beginning it has specialised in selling the highest quality products. At present it is one of the biggest companies in the porcelain and glassware industry as well as interior design in Scandinavia.
The company specialises in creating elegant tableware, glassware, cutlery and interior home décor products – and these are top quality articles, designed and manufactured exclusively for Fyrklövern. The brand has gained recognition among thousands of loyal customers who appreciate its quality, unique design and timeless beauty.
The campaign will be carried out during the autumn season from September till December 2015 and it will focus on presenting the full range of the brand’s products. It will be targeted most of all at women who appreciate beauty, functionality, unique design and moments spent together around the family table. The campaign will use tools such as SEM – sponsored links, banner advertising, remarketing, direct marketing (mailing), or advertising in social media (Facebook). Another form of advertising will also be landing pages that will be specifically tailored to particular product offers.