Sun Generation, the owner of the TET brand, has chosen Biuro Podróży Reklamy advertising agency to carry out a digital campaign in the years 2016/2017.
The aim of the campaign is to build and strengthen brand awareness for TET teas on the Polish market. The main idea is to promote the brand’s top quality products connected with English history and the tradition of drinking tea.
Biuro Podróży Reklamy will provide a complex brand service for Sun Generation company in terms of implementing TET promotional campaign for the years 2016/2017. As part of the campaign, our advertising agency will be responsible for creating the advertising strategy, producing the image and product advertising spot, preparing the graphic design and content of the brand’s site, preparing creative materials for digital emission, and carrying out a competition. Shooting of the ad spot will take place in London in September 2016. Additionally, Biuro Podróży Reklamy will be responsible for cooperation with the blogosphere in terms of advertising activities as well as producing content marketing materials and distributing them online. Our task will also be to set up and run the TET brand’s Facebook page. Biuro Podróży Reklamy is also responsible for media buying for the campaign.
Tea TET – it is a True English Tea, created with respect for the traditions of English tea.
The brand was created by the British company Sun Generation Limited and is present in many countries, in Poland the brand appeared in 2013.
Our main goal – to popularize the tradition of English tea in the world tea market and always represent to the consumer only the best, high quality and natural blend.
In the manufacture of our products, we use teas exclusively from Sri Lanka, India, Kenya and China, the most famous tea producers of raw materials, as well as in our blends – only 100% natural ingredients, without artificial additives and flavorings.