NewsNews / Biuro Podróży Reklamy to run the Polish Decoral Fashion 2015 campaign for PPG Deco

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PPG Deco Sp. z o.o, owner of brands such as Dekoral and Dekoral Fashion, producer of leading Polish wall paints and varnishes, has prolonged its cooperation with Biuro Podróży Reklamy for 2015. The agency will provide comprehensive services for PPG Deco Polska Sp. z o.o by running the Dekoral Fashion Campaign in 2015. The agency will run the campaign based on an original concept. The campaign will cover main digital channels and ambient marketing. The main objective of the campaign is to interact directly with users, using multimedia communication tools.

The project completed by Biuro Podróży Reklamy in 2014 for the Dekoral Fashion brand was very successful.
The campaign received many awards and distinctions, including: Webstar Festival, Pióro Roku (Feather of the Year), and was shortlisted in a number of marketing competitions, such as: Mixx Awards, Złote Spinacze (Golden Clips).
On the client’s behalf, project execution will be the overseen by Wojciech Kapelusz, Online Marketing Manager in PPG Deco Polska. On behalf of the agency, the campaign will be run by the team composed of: Maciej Mazur – Project Manager, Dominika Czyż – Junior Project Manager, Łukasz Ludkowski – Creative Director, Robert Sosnowski – Managing Director.

The last year’s strategy presented by the agency turn out to be proper and effective for the brand. Interestingly, certain elements of our campaign proved interesting to branches in other countries and were, in the test phase, adapted to the American and British markets, which we deem to be our joint, additional success of the campaign,

-says Wojciech Kapelusz.

The cooperation in 2015 is a result of a tender the agency won.

PPG Deco Polska Sp. z o.o. produces high quality paints and varnishes which are used both in Poland and abroad. The company owns brands which are appreciated by both individual and professional consumers, such as: Dekoral, Dekoral Professional, Dekoral Gold, Domalux, Drewnochron, Sigma, Malfarb, Cieszynka, and Bondex.

PPG Deco Polska is renowned as a reliable business partner and an attractive employer, as shown by the awards and distinctions is has received (Firma Przyjazna Klientowi (Client-Friendly Company) and Solidny Pracodawca Roku (Reliable Employer of the Year)). The company is part of the PPG Industries group – a global leader offering the paints, industrial varnishes, chemical products, optical products and glass. The company has been operating since 1883. For years, it has been supplying industrial, transport, construction and retail clients in over 60 countries worldwide.

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