This is the third time that austria.info has decided to cooperate with Biuro Podróży Reklamy. The agency is responsible for preparing a campaign promoting the Austrian tourist region of Serfaus-Fiss-Ladis among Polish Internet users.
The Austrian National Tourist Office austria.info has been operating on the Polish market for 20 years. In the current promotional campaign of the Serfaus-Fiss-Ladis region, Biuro Podróży Reklamy is responsible for its online part. Our agency has prepared creation and planned channels of digital communication.
The Serfaus-Fiss-Ladis region is situated in Tyrol, amidst the beautiful alpine scenery and is one of the sunniest areas in Austria. In winter, skiers have 212 kilometres of pistes at their disposal up to the altitude of 2820 metres. The snow cover always lasts till late spring. Apart from its excellent, ultra-modern ski infrastructure, the region is also famous for being an ideal place for family holidays. A rich programme of leisure activities, unconventional tourist attractions, numerous amenities and a friendly approach to families with children, even the youngest, make the region number one ski destination for families. ‘Poles are especially welcome in the region and a website in the Polish language, www.serfaus-fiss-ladis.at/pl , has been prepared for them.
– says Karolina Arendarska from austria.info agency.
We have chosen Biuro Podróży Reklamy advertising agency because of its extensive experience both in terms of social media marketing and GDN, and because of our previous successful and effective cooperation. We hope that thanks to a suitable advertising strategy and good creation, our campaign will precisely reach the target group, increasing customers’ interest in the region’s offer
– adds Karolina Arendarska.
The campaign will be carried out during the winter season, from September till December 2015, and it will focus on the exposition of the ski region. It will be targeted most of all at families interested in winter recreation combined with skiing in the Austrian Alps. The following tools will be used in the campaign: SEM – sponsored links, contextual advertising, banner advertising, remarketing, mobile advertising, as well as advertising in social media (Facebook) and on You Tube. Another form of advertising will also be a video spot, which has been put on the official channel of Serfaus-Fiss-Ladis. A tribute to Polish guests, the website www.serfaus-fiss-ladis.at/pl. has been created in the Polish language, and it is regularly updated and expanded with new content. Internet users can find there a lot of interesting information about the region’s offer, as well as a handful of useful holiday tips.