Biuro Podróży Reklamy has started a cooperation with Austria.info. The agency is responsible for preparing a campaign promoting the Austrian tourist region Serfaus-Fiss-Ladis among Polish Internet users. Austria.info – a branch of Österreich Werbung – has been operating on the Polish market for 20 years as an agency (formerly known as Austrian Tourist Information Centre) promoting on Polish territory Austria and Austria’s tourism. In the current promotional campaign of Serfaus-Fiss-Ladis region, Biuro Podróży Reklamy is organising the online part. Our agency has prepared creation and planned channels of digital communication.
‘Serfaus-Fiss-Ladis region is situated amidst the beautiful alpine scenery at the altitude of 1200 – 1400 metres on a plateau overlooking the Inn Valley in Tyrol. Over 2,000 hours of sunshine per year make Serfaus, Fiss and Ladis the sunniest towns in Tyrol. In winter there are 212 kilometres of pistes at your disposal every day up to the altitude of 2820 metres. The snow cover always lasts till spring time. We really want Polish skiers and snowboarders to learn more about this extraordinary region. We have chosen Biuro Podróży Reklamy advertising agency because of its extensive experience, both in terms of social media marketing and GDN, and because of our previous successful and effective cooperation. We hope that thanks to a suitable advertising strategy and good creation our campaign will reach families that may be interested in spending their time in this wonderful region’
– says Anna Piwnik from Austria.info agency.
The campaign will be carried out during the winter season from November 2014 till February 2015 and it will focus on the exposition of the ski region. It will be targeted most of all at families interested in winter recreation combined with skiing in the Austrian Alps. The following tools will be used in the campaign: SEM – sponsored links, contextual advertising, banner advertising, remarketing, mobile advertising and advertising on You Tube. Another form of advertising will also be a video spot Serfaus-Fiss-Ladis Family Surprise, which has been put on the official channel of Serfaus-Fiss-Ladis Snowfestival – Ski & Win.