It is epic win! As the only agency from Poland we took the silver Epica Award. We were recognized for the campaign „Podziel się tym, co masz najlepszego” for Charytatywni Allegro. Our campaign competed against entries from all over the world. The aim of this international competition is to award outstandingly creative promotional and marketing projects. We were awarded the prize in the category of Online Campaigns – Business to Business and Corporate.
The goal of our campaign was to launch a charity auction platform for Allegro auction website, thanks to which it is possible to raise funds for charity and carry out CSR activities. Our agency’ssolution was a non-standard parcel consisting of two envelopes: I HELP and I DO NOT HELP. Opening the envelope titled I HELP resulted in starting an electronic clock measuring out 72 hours. The clock could not be stopped. The recipient had 72 hours to help – that is to launch a charity auction. Additionally, the auctions and the commitment of companies were assessed by Maciej Budzich and Natalia Hatalska. Anna Dymna, Ewa Błaszczyk and Jurek Owsiak – the top names of the charity scene in Poland – became the ambassadors of the project.
More about the campaign: https://biuropodrozyreklamy.com/en/?portfolio=allegro-charytatywni-allegro-share-what-you-have-best/.
The Epica Awards Gala has been organised since 1987. Since 2012 it has been an international competition. This year’s edition was held in Amsterdam. This year, 24 works from our country were sent to take part in the competition, joining the total number of 3,400 entries.
More information: http://results.epica-awards.info/2014/winner/50-01980-DIG/biuro-podrozy-reklamy/charytatywniallegro-launch-share-the-best-you-have