We have been awarded the Golden Clip 2014 for our campaign “Charytatywni.allegro – Podziel się tym co masz najlepszego.” We won the prize in the Business To Business PR category. Złote Spinacze is a competition for the best PR campaigns. The main aim of the competition is to increase professionalism and to raise the standards of PR practice as well as to create its positive image by promoting the best, the most creative and the most diligently carried out projects realised in Poland. The goal of Złoty Spinacz is also to educate the business environment about the importance of PR for the functioning of a company. The competition has been organised since 2003 by the Association of Public Relations Companies. The goal of our campaign was to launch a charity auction platform for Allegro auction website, thanks to which it is possible to raise funds for charity and carry out CSR activities.
The agency’s solution was a non-standard parcel consisting of two envelopes: I HELP and I DO NOT HELP. Opening the envelope titled I HELP resulted in starting an electronic clock measuring out 72 hours. The clock could not be stopped. The recipient had 72 hours to help – that is to launch a charity auction. Additionally, the auctions and the commitment of companies were assessed by Maciej Budzich and Natalia Hatalska. Anna Dymna, Ewa Błaszczyk and Jurek Owsiak – the top names of the charity scene in Poland – became the ambassadors of the project.