The interactive agency Biuro Podróży Reklamy has won the tender to create an advertising strategy and to implement a rebranding project for Bielska Wyższa Szkoła. Biuro Podróży Reklamy will develop new visual identification system and will create a detailed proposal of a promotional campaign for the university. The campaign will focus on two target groups – prospective students and employers. The agency will also be responsible for ideas of promotional actions, proposals and scenarios of advertising spots, media and promotional tools choices. The campaign is planned to appear in all media, with a particular emphasis on the Internet. The main aim of the campaign is to make prospective students more interested in the university’s offer.
We have chosen Biuro Podróży Reklamy because from all the other applicants, they were the ones who best responded to our needs as outlined in the brief. Also important was their experience and attractive price
– said Bożena Procner, head of marketing division in Bielska Wyższa Szkoła im. Józefa Tyszkiewicza.
Biuro Podróży Reklamy has regular clients from the education sector. They have worked with TEB Edukacja (network of secondary schools operating in over 50 cities) – viral marketing campaign on the Internet, in 2009 and 2010 they have worked with PWN.pl – computer programs teaching reading and writing, in 2009 with WSiP – multimedia presentations (set of 12 presentations), between 2009 and 2011 they have worked with Pultusk Academy of Humanities.