A leading global producer of paper products and fibre-based packaging, International Paper Company has chosen Biuro Podróży Reklamy advertising agency to carry out a promotional campaign in several European markets. The aim of the campaign is to promote Happy2Print, a mobile application.
Our agency’s main tasks include developing the concept and creating an online product and image advertising spot, as well as media buying (blog marketing and ePR) in Germany, Great Britain, Poland, Spain, Italy and the Benelux countries.
Happy2Print is a free application that offers a quick and easy way to print documents from mobile devices via Wi-Fi, Bluetooth or USB cable. It is available on Google+ and in Apple Store. The only thing users have to do is to install the application on their smartphone or tablet.
Those responsible for the implementation of the campaign on the agency side are: Robert Sosnowski – Managing Director, Alicja Szewczyk – Project Manager and Tomasz Kułakowski – Junior Project Manager.
International Paper is an American paper and cardboard company that has been operating in Europe, the Middle East and Africa. It has been active in Poland since 1992. In the EMEA region, International Paper is a leading supplier of high-quality office paper, offering a wide range of services and value-added solutions in the packaging segment, including folding cardboard used to produce exclusive and food packaging, as well as corrugated board packaging for the agricultural, industrial and consumer sectors. International Paper is a manufacturer and distributor of paper by the HP Everyday Papers brand licensed by HP Inc.
Biuro Podróży Reklamy advertising agency are experts in campaigns that combine social media, web, mobile, search marketing, video, and content marketing with the technological ambient, guerrilla marketing and other non-standard activities and innovative technologies. Our team creates innovative websites and mobile applications. We have won The Agency of the Year title twice: Agency of the Year 2014 in Poland – Epica Awards, and Integrated Marketing Agency of the Year – Impactor (2015). In total we have received 27 industry awards and honourable mentions: Epica Awards, Kreatura, Impactor, Mixx Awards, Webstar Creative, Golden Arrow, Innovation Award, Pióro Roku (Pen of the Year), Złoty Spinacz (Golden Clip), and The Social Campaign of the Year.
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