To celebrate its 125 anniversary, St. Majewski company – the producer of Bambino crayons – invited primary school children to participate in a drawing competition whose central theme was ‘The colourful world of Bambino’. Out of more than three thousand drawings submitted in the competition, 125 works were selected, which will be displayed on billboards to be admired throughout June in different cities across Poland. The schools that entered the competition received parcels, decorated with colourful drawings, with the school equipment for drawing and a video was made showing how the drawings were created. The brand also asked the young artists what in their opinion is the most important thing in drawing.
The billboards with children’s drawings can be admired till the end of June in Warsaw, Cracow, Poznań, Łódź, Gdańsk, Katowice, Chorzów and Wrocław. Part of the installation is a special Bambino crayon, designed by Biuro Podróży Reklamy, made in 21:1 scale and attached to the billboard.
These actions are part of ‘The colours of every childhood’ campaign, and the agency Biuro Podróży Reklamy is responsible for the overall concept and implementation of the campaign, both in the offline and online sphere. The campaign includes such actions as crowdsourcing, non-standard OOH, social media marketing and video advertising on YouTube. The agency has also designed the new jubilee logo of the producer. The brand and the agency are planning further non-standard actions, which will be systematically posted on the Facebook profile: www.facebook.com/KonkursBambino.
Biuro Podróży Reklamy has been responsible for a complex service of Bambino brand since February 2014. The project is implemented by Katarzyna Dyrcz.
The origins of St. Majewski company go back to 1889, when, on the initiative of Stanisław Majewski, the pencil factory ‘St. Majewski & Co’ was established in Pruszków. By 1939 the company had developed considerably, regularly extending the factory and expanding its product range to include, among other things, office products (rulers, drawing pins, paper clips, etc.). In 1937, at the World Exhibition in Paris, the technical graphite pencil Polonia 340 produced by the company was considered the best in the world. After the war the factory was nationalized and renamed to Pruszków Office Supplies Factory. In 1995, the company was re-privatised and the name ‘Pencils Factory St. Majewski LLC’ was re-introduced. Merging St. Majewski and Unipap in 2008 resulted in creating the largest manufacturing group in the market of school and office supplies, with an annual turnover of over 100 million PLN and the workforce of more than 300 people.