We are carrying out an advertising campaign for Samsung Electronics Poland dedicated to the business sector. It’s aiming to reach (via the Internet) the HoReCa channel with the Samsung LED and Samsung 3D LED TVs offer. The campaign is promoting perfect image quality of the Samsung LED and 3D LED TVs during action scenes, promotional price of the TV including a handle and a 4-year warrantee. The campaign is targeted at management and administrative executives of hotels, restaurants and pubs.
The interactive agency Biuro Podróży Reklamy is responsible for handling the campaign which will include: developing strategy, creations, purchasing advertising space and implementation of the campaign. The campaign will last until the mid June. One of the main elements of the campaign will be banner advertisements on 5 online services dedicated to HoReCa sector (hotelarze.pl, restaurator.com.pl, horeca.pl. hotelmanager.pl), direct marketing (mailings) and sponsored links in Google and key words in: AdKontekst, OnetBoksy, Facebook, SmartContext.
The agency has already accomplished few customized campaigns for Samsung Electronics Poland like: Samsung Game for the Netbook N210 and a campaign for Samsung 3D LED TVs using Augmented Reality.