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Awards
03
Nov
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The advertising agency Biuro Podróży Reklamy has won numerous prestigious prizes and awards of the advertising industry for its online and offline campaigns, including the international silver EPICA, KREATURA Grand Prix, as well as MIXX AWARDS, Golden Arrow and Golden Clips.

EPICA AWARDS 2014

Silver Winner – the category: online campaigns – business to business and corporate „Charytatywni.allegro – Podziel się tym, co masz najlepszego”

KREATURA 2014

The Grand Prix –„Charytatywni.allegro – Podziel się tym, co masz najlepszego”

The first prize – the category: promotional items – direct mail „Charytatywni.allegro – Podziel się tym, co masz najlepszego”

The first prize – the category: Konrad Świeboda ambient „Bambino – Małe Dzieła Sztuki”

The first prize – the category: digital – integrated campaign „Charytatywni.allegro – Podziel się tym, co masz najlepszego”

Award – the category: outdoor/indoor (OOH) „125 lat Bambino – Kolory każdego dzieciństwa”

Award – the category: social campaign „Charytatywni.allegro – Podziel się tym, co masz najlepszego”

GOLDEN CLIPS 2014

The first prize – the category: Business To Business PR „Charytatywni.allegro – Podziel się tym, co masz najlepszego”

WEBSTAR FESTIVAL 2014

The first prize – the category: Webstar Creative: Internet campaign „Charytatywni.allegro – Podziel się tym, co masz najlepszego”

The first prize – the category: Webstar Creative: Text / Copywriting „Odpowiedź Dekoral Fashion na test AdBustera”

The first prize – the category: Webstar Creative: Social media campaign „Charytatywni.allegro – Podziel się tym, co masz najlepszego”

Award – the category: Webstar Creative: Integrated marketing campaign „Dekoral Fashion”

Award – the category: Webstar Creative: Web Design „KolorowaPolska.pl”

Award – the category: Webstar Creative: Text / Copywriting „Twoja lepsza strona – Charytatywni.allegro”

Award – the category: Webstar Creative: Social media campaign „Dekral Fashion KolorowaPolska.pl + Riposta do AdBustera”

PIÓRA ROKU (THE PENS OF THE YEAR) 2014

The first prize – the category: Publication for clients – Brand „Riposta do AdBustera”

MIXX AWARDS 2010

The first prize – the category: Launching a new product on the market „Samsung Game”

GOLDEN ARROW 2010

Award – the category: Experiential Marketing „Samsung Game”

About the prizes:

EPICA AWARDS 2014

In 2014 we were recognized for the campaign ‘Share what you have the best’ for Charytatywni Allegro. This year as the only agency from Poland we took the silver Epica Award, which was awarded in the category: Online Campaigns – Business to Business and Corporate. The goal of the campaign was to launch on the market a charity auction platform for Allegro auction website, thanks to which it is possible to raise funds for charity and carry out CSR activities. Our agency’s solution was a non-standard parcel consisting of two envelopes: I HELP and I DO NOT HELP. Opening the envelope titled I HELP resulted in starting an electronic clock measuring out 72 hours. The clock could not be stopped. The recipient had 72 hours to help – that is to launch a charity auction. Additionally, the auctions and the commitment of companies were assessed by Maciej Budzich and Natalia Hatalska. Anna Dymna, Ewa Błaszczyk and Jurek Owsiak – the top names of the charity scene in Poland – became the ambassadors of the project. The Epica Awards Gala has been organised since 1987. Since 2012 it has been an international competition. This year, 24 works from our country were sent to take part in the competition, joining the total number of 3,400 entries. Our campaign competed against entries from all over the world. The aim of this international competition is to award outstandingly creative promotional and marketing projects.

More about the campaign: https://biuropodrozyreklamy.com/en/?portfolio=allegro-charytatywni-allegro-share-what-you-have-best/

More about Epica Awards: http://winners.epica-awards.com/2014/ and http://winners.epica-awards.com/2014/winner/bpr

KREATURA 2014

In 2014 we won Kreatura Grand Prix as well as three first prizes and two awards for our three campaigns. The jury of Kreatury presented our agency with the Grand Prix (which was not awarded for years) for the campaign, awarded twice in the competition, ‘Charytatywni.allegro – Share what you have the best’ which we prepared for Allegro Group. The aim of the campaign was to launch on the market a charity auction platform of the auction website Allegro, thanks to which it is possible to raise funds for charity and carry out CSR activities. As Mariusz Pitura, the chairman of the jury, said – we received the Grand Prix for ‘managing to combine many media into one and organize a campaign that is great, just great.’ We received the frist prizes for our campaigns in two categories: ‘Charytatywni.allegro – Share what you have the best’ and “Bambino – Little Works of Art’. We won awards for our projects: ‘125 Years of Bambino – The colours of every childhood’ and ‘Charytatywni.allegro – Share what you have the best’. The purpose of the National Advertising Competition ‘Kreatura’ is to honour striving for perfection in the Polish art of advertising. The works are judged on the originality of the idea and the quality of its execution. 24 awards and 12 first prizes were given in the competition.

More information:

Charytatywni.allegro: https://biuropodrozyreklamy.com/en/?portfolio=allegro-charytatywni-allegro-share-what-you-have-best/

125 Years of Bambino: https://biuropodrozyreklamy.com/en/?portfolio=st-majewski-a-strategy-for-bambino-for-2014/

Bambino Bambino – Little Works of Art: https://biuropodrozyreklamy.com/en/little-works-of-art-children-helped-to-make-a-dream-come-true/

More about Kreatura 2014 Competition: www.konkurs.kreatury.pl

GOLDEN CLIPS 2014

In 2014 we received the Golden Clip for the campaign ‘Charytatywni.allegro – Share what you have the best’. We won the prize in the category Business To Business PR. Golden Clips is a competition for the best PR campaigns. The main aim of the competition is to increase professionalism and to raise the standards of PR practice as well as to create its positive image by promoting the best, the most creative and the most diligently carried out projects realised in Poland. The goal of Golden Clips is also to educate the business environment about the importance of PR for the functioning of a company. The competition has been organised since 2003 by the Association of Public Relations Companies. The goal of the campaign was to launch on the market a charity auction platform for Allegro auction website, thanks to which it is possible to raise funds for charity and carry out CSR activities. Our agency’s solution was a non-standard parcel consisting of two envelopes: I HELP and I DO NOT HELP. Opening the envelope titled I HELP resulted in starting an electronic clock measuring out 72 hours. The clock could not be stopped. The recipient had 72 hours to help – that is to launch a charity auction. Additionally, the auctions and the commitment of companies were assessed by Maciej Budzich and Natalia Hatalska. Anna Dymna, Ewa Błaszczyk and Jurek Owsiak – the top names of the charity scene in Poland – became the ambassadors of the project.

More about the campaign Charytatywni.allegro: https://biuropodrozyreklamy.com/en/?portfolio=allegro-charytatywni-allegro-share-what-you-have-best/

More about the Golden Clips Competition: zlotespinacze.pl

WEBSTAR 2014

At Webstar Festival 2014 we won the First Prizes in three categories of Webstar Creative and four Awards. Webstar Festival is the only competition for the best websites in Poland. It is the oldest among Polish competitions targeted at interactive and Internet agencies – in 2014 this was the tenth edition of Webstar Festival. The Webstar Creative category is awarded for the best campaign and creation. Our campaigns that won the First Prizes are ‘Charytatywni.allegro – Share what you have the best’ and ‘Dekoral Fashion’s answer to AdBuster’s test’. We took the four awards for the following campaigns: ‘Dekoral Fashion’, ‘ ColourfulPoland.pl’, ‘Charytatywni.allegro – Share what you have.

More about Webstar Festival: webstarfestival.pl

PIÓRO ROKU (THE PEN OF THE YEAR) 2014 

We were awarded The Pen of the best’ and ‘Dekoral Fashion’s answer to AdBuster’s test’. In the Year 2014 for a text titled ‘A riposte to AdBuster’ written for one of our clients. We won the first prize in the category: Publication for clients – Articles supporting the brand. The Pen of the Year is a competition that awards the best works of custom publishing. Its goal is to promote and highlight the value of corporate journalism. The competition proves that this requires the same artistry, talent and commitment as traditional journalism. The award-winning text was ‘A riposte to AdBuster’ which we created for our client Dekoral Fashion in response to an unfavourable video of a famous vlogger AdBuster. The aim of the text was to refute the negative opinion while not attacking the vlogger. The results of publishing ‘The letter to AdBuster’ exceeded our wildest expectations. Well over 1200 natural shares at Wykop.pl! Over 600 natural likes on the brand’s fan page. Altogether we managed to generate 19 ePR publications and in total over 1600 people liked our post, sharing it 117 times.

More about The Pen of the Year 2014 Competition: pioraroku.pl

MIXX AWARDS 2010

In the MIXX AWARDS 2010 Competition we won the prize in the category: Launching a new product on the market for the campaign ‘Samsung Game’. The ‘Samsung Game’ project was a non-standard action connected with the market debut of Samsung N210 netbook. This was a kind of detective game in the form of a competition. Bonuses were awarded for smartness, commitment, the ability to put two and two together, expertise in the Internet and good knowledge of pop culture. The target group of the competition were young people from teenagers to people in their twenties. The action was based on the idea that Samsung left PLN 10 000 as the main prize on each of 6 anonymous premises across Poland. The participants that located the addresses of these 6 premises and guesses the password had the chance to win the money. Samsung N210 netbooks and Samsung Corby phones were additional prizes in the competition. The platform of the competition was the website www.SamsungGame.pl. There, one could watch live streams from cameras located on the premises where the money was left. The participants’ task was to guess the name of the street, the number of the building and the premises that the transmission showed as well as the password. The outcome of the action was amazing. Well over 515 000 visits generated on the landing page, more than 45 000 participants registered for the competition, 137 news items in the media about the action. MIXX awards are given to the authors of the best interactive advertising campaigns of the year.

GOLDEN ARROW 2010

The ‘Samsung Game’ project was awarded in the Golden Arrow Competition in the Experiential Marketing (the remaining forms) category. The ‘Samsung Game’ project was a non-standard action connected with the market debut of Samsung N210 netbook. This was a kind of detective game in the form of a competition. Bonuses were awarded for smartness, commitment, the ability to put two and two together, expertise in the Internet and good knowledge of pop culture. The target group of the competition were young people from teenagers to people in their twenties. The action was based on the idea that Samsung left PLN 10 000 as the main prize on each of 6 anonymous premises across Poland. The participants that located the addresses of these 6 premises and guesses the password had the chance to win the money. Samsung N210 netbooks and Samsung Corby phones were additional prizes in the competition. The platform of the competition was the website www.SamsungGame.pl. There, one could watch live streams from cameras located on the premises where the money was left. The participants’ task was to guess the name of the street, the number of the building and the premises that the transmission showed as well as the password. The outcome of the action was amazing. Well over 515 000 generated visits on the landing page, more than 45 000 participants registered for the competition, 137 news items in the media about the action. The Direct Marketing Competition Golden Arrow analyses and evaluates campaigns. The main aim of the competition is to promote effectiveness in marketing activities.

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