After winning the tender, the interactive agency Biuro Podróży Reklamy launched a marketing campaign on Facebook. The campaign starts in the beginning of March and will last until the end of June. Almatur has a wide offer of themed holiday camps for children and teenagers. This campaign aims to reach an extensive group of potential consumer in the target group.
Almatur’s Facebook fanpage will be used as a platform for this campaign. The agency will create an application, which will be used for viral promotional actions of Almatur’s offer as well as for a number of contests.
Biuro Podróży Reklamy is also responsible for advertising the action on Facebook. For that purpose they will organize emission of adverts, sponsored actions and posts.
Facebook is na ideal place for carrying out promotional actions of our services. Our young target group is very active on the Facebook Wall and takes part in other various activities. We have a very good plan of action and I am certain that if we correctly implement the strategy proposed by Biuro Podróży Reklamy, the number of our young clients will significantly grow
– said Mirosław Sikorski, CEO at Almatur.