For austria.info, we will carry out a campaign to promote the Austrian tourist region amongst Polish Internet users. The campaign will be conducted in two phases during the winter season 2013/2014. It will be directed primarily to families interested in winter recreation, especially skiing, in the Austrian Alps. The campaign is planned to use tools such as: SEM – sponsored links, contextual advertising, banner advertising, remarketing, mobile advertising and advertising on YouTube. One form of advertising methods will be a video spot, which will ultimately be placed on the official YouTube channel of Serfaus-Fiss-Ladis.