A new promotional campaign for Wienerberger CompanyThe Wienerberger Building Ceramics Company, a branch of the world’s leading manufacturer of bricks and tiles, has started a cooperation with Biuro Podróży Reklamy advertising agency. The agency has created a microsite for a range of Orea9 tiles (orea.wienerberger.pl), and for one of the most important Polish competitions for architects – Brick Award 2015 (brickaward.pl).
The works included a comprehensive design and implementation of the service, together with preparing Key Visual and copywriter service. The agency is also responsible for preparing a non-standard direct marketing action, addressed to the biggest architecture firms in the country and aiming at promoting the competition. The promotional campaign will be supported by banner advertising on the Internet and emissions on Facebook.
The campaign will be launched by the end of November 2014 and it will last till March 2015, when the awards ceremony of the Polish edition of the Brick Award Competition will take place. On the agency side the project is run by Katarzyna Dyrcz and Maciej Bednarczyk.