Acombined aid value of over PLN 41 million for nearly 20,000 struggling families – this is the outcome of THE NOBLE BOX – last year’s project carried out by SPRING Association (Stowarzyszenie Wiosna). This year our agency Biuro Podróży Reklamy will assist THE NOBLE BOX project in marketing and PR activities.
Biuro Podróży Reklamy has won the tender to provide services to one of the projects of THE NOBLE BOX campaign. Our agency will be responsible for preparing the creation and collaborating on the production, strategy and media. Marketing and PR activities will be carried out extensively on the radio, television, the internet, in press and public space.
The project will be implemented during the nationwide campaign of THE NOBLE BOX, that is from mid-November till the end of 2015.
THE NOBLE BOX is a direct aid project in which donors prepare boxes for families in need. Addresses of struggling families are obtained by volunteers who work locally. The Noble Box is a nationwide project and like no other charity in Poland it pools the efforts hundreds of thousands people. In 2014 alone, THE NOBLE BOX brought together nearly 1 000 000 Poles!