Biuro Podróży Reklamy prepared a campaign for International Paper which aim is to promote a free mobile application, Happy2Print, which is a common project of HP and International Paper. The main task of the agency was to develop the concept and prepare a product and image spot which will be the central point of the campaign on blogs and in social media in several selected European countries, including Poland.
The campaign starts today, will last a month and will cover: Germany, Great Britain, Poland, Spain, Italy and Benelux countries. The humorous spot that will be published in online media and blogs in these countries is already available on YouTube:
Biuro Podróży Reklamy is responsible also for the purchase of online media and blogs in such categories as technology, printers, lifestyle and humor.
Happy2Print is a free app created through the cooperation of International Paper and HP, which allows a fast and easy way of printing documents from mobile devices via wi-fi, Bluetooth or USB. It is available in Google+ and App Store. It supports all printers, regardless of the make. The only thing you have to do is install the app on your smartphone or tablet.
International Paper is an American company operating in cardboard and paper industry in the whole Europe, the Middle East and Africa. It started its activity in Poland in 1992. In EMEA area International Paper is the leading supplier of high quality office paper and offers a wide range of services and valuable solutions in packaging sector, including cardboard for folded boxes used for the production of exclusive packaging and food packaging as well as corrugated cardboard for agricultural, industry and consumption sector. International Paper is the producer and distributor of HP Everyday Papers paper licensed by HP Inc.