BPR has created and implemented an online viral advertising campaign for United International Pictures. The campaign is designed to promote the movie ‘Superbad’ which is coming to cinemas on 2.11.2007. The campaign’s aim is to promote the website created by us –www.SuperWacek.pl (meaning SuperWiener) which enables users to draw penises, vote for the best drawings and sharing their drawings with friends. The website also provides information about the movie Superbad. It is advertised by advertisement boxes with drawings of penises posed on various entertainment services.