Last weekend we were taking part in the first Polish viral videos festival VIRNICK in Krakow. Robert Sosnowski (managing director at BPR) gave a speech on ‘Tricks of viral marketing’. Today we took part in the conference organized by IAB about ‘Effective use of the Internet in the finance sector’. Robert Sosnowski together with Mikołaj Jabłoński from Invest Bank presented a case study about an advertising action carried out by BPR for Invest Bank.