The team at Biuro Podróży Reklamy has carried out an on-line advertising campaign for the Rockstar Energy Drink brand. The aim of the cooperation was to launch two new Rockstar flavours: Killer Citrus and Killer Grape. The products hit stores in June 2018.
The agency’s task was to make energizing video creations for such platforms as Facebook, YouTube or Instagram, as well as creating a graphic design. The concept uses the products’ extraordinary, vibrant colours and cool sneak peek footage. The result is an energizing whole that is brought together by a dynamic, modern editing effect. The design of the layout is summer-themed and very positive. The creation was focused on energy associated with summer sports that fit in with the image of the brand addressed to active consumers.