POLIN Museum of the History of the Polish Jews has chosen Biuro Podróży Reklamy for cooperation in the promotion of the movie „Obcy w domu. Wokół Marca ’68” („The Estranged. March ’68 and Its Aftermath”).
The 1.48 min video material recorded on the initiative of POLIN Museum is a prelude for the celebration of 50th anniversary of March ’68. The video is a trailer which starts the cycle of events related to the historic anniversary.
Biuro Podróży Reklamy is responsible for the spot broadcast in InDisplay and InStream formats on YouTube. In its actions the agency is going to use also blog marketing.
The promotional campaign started on 19th June with a video broadcasted on YouTube and will be on until the end of August 2017.
A Facebook fanpage has been created for the purpose of the project: Obcy w domu. Wokół Marca ’68, which provides the newest information on the events related to the celebration of the 50th anniversary of March ’68.
Peuna Qlatka production house is responsible for the making of the video.
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POLIN Museum of the History of the Polish Jews was established in January 2005. However, its most important date is the great opening of the permanent exhibition, which took place on October 28th 2014. The museum commemorates the centuries-long history of the Jews. It presents their contribution to the development of the Polish culture, science and economy. Apart from exhibitions also museum lessons, workshops, concerts, plays, meetings, lectures and discussions are organized in the museum building. Despite its short history, the museum has won several dozen prizes and honorable mentions, including the European Museum of the Year (EMYA) in 2016. The museum is supported by donors from Poland and the world.
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