The Oceanic company decided to become one of our clients. Biuro Podróży Reklamy was chosen to carry out a marketing campaign for a new premium cosmetics line AA MEN. The campaign includes digital/display and actions in social media.
The main responsibility of our agency is to create and execute the concept of a digital and social media campaign..
The launching campaign will support the debut of the new cosmetics line of AA MEN brand. The underlying communication channels are Facebook, YoutubeYouTube and Google Display Network.
The campaign targets modern, well-groomed men in their thirties and older. The introduced products include: smoothing Smoothing Serum , BB cream Cream and Matt Face Spray, all available at Rossmann.
Oceanic is an international leader in the cosmetics industry, established in 1982 in Pomerania. In the era of universal, simple skincare products, Oceanic was the first to introduce innovative hypoallergic formulas. This well-respected company operates in over 40 countries. Their products were awarded multiple times – especially in innovation and safety categories, categories. In Oceanic’s portfolio, one can find well-known brands such as AA, AA Wings of Color, Oillan, and Long4Lashes. Innovatory cosmetics and dermo-cosmetics are all made in Poland, in a cutting-edge factory in Trąbki Małe near Gdańsk.