Representatives of few firms associated in IAB Poland (Interactive Advertising Bureau) Social Media WoMM group have created social media marketing guide for e-marketers. Besides advice on how to choose the right agency, how to create a campaign and how to measure the effects of your actions, one can also learn about dos and don’ts in social media – WoMM Best Practices are part of the guide.

The guide is available as a supplement to the Media and Marketing magazine as well as online.

Click here to download the guide.