The campaign aims to stimulate sales of Esselte products and it will last 4 months. The main element of the campaign is a loyalty program targeted at office managers and secretaries. The offer of the loyalty program includes Oriflame cosmetics. The action will b advertised on Facebook, NK.pl, by SEM in Google and by emission of banners in Google Display Network (GDN).
We are responsible for creation and emission of the adverts. This is th landing page of the action: style.esselt.com.
We chose Biuro Podróży Reklamy because of their extensive experience in social media marketing, GDN and because of our previous successful and effective cooperation. We hope that thanks to a good strategy and creations our interesting loyalty program will reach people responsible forpurchasing office supplies for businesses
– said Agnieszka Medoń, trade marketing manager at Esselte Polska.