Biuro Podróży Reklamy has created an online catalog dedicated to renovations for OBI which is available on their website – www.Remonty.OBI.pl. The e-catalog has been created on the model of the paper edition ‘OBI. Sezon na remont’ (meaning ‘OBI. Season for the renovation’). The agency is also responsible for the online advertising campaign of the e-catalog. Previous OBI e-catalog, dedicated to gardens www.Ogrod.OBI.pl (also developed and implemented by Biuro Podróży Reklamy), was very popular among the Internet users. It was viewed by 300 thousand Internet users.
Biuro Podróży Reklamy has also prepared an advertising campaign promoting the e-catalog which will last one month (from 28 June to 29 July 2010), will be targeted at people planning a renovation and aged over 25 years old. The campaign will use sponsored links and advertising banners and boxes on the services dedicated to renovations.