NewsNews / Dekoral has chosen Biuro Podróży Reklamy to launch a new TV advertising campaign

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  • agency, retail

PPG Deco, the owner of Dekoral brand, has chosen Biuro Podróży Reklamy to launch a new TV advertising campaign. The campaign will include TV spots promoting the company’s new product, Clean & Color Dekoral paint.

Stains disappear but the colour stays on – this is the slogan for Dekoral’s latest advertising spot. Clean & Color is a new product on the Polish paint market. Thanks to its special satin finish, the paint is seven times more resistant to scrubbing or typical stains such as ketchup, coffee or oil. The product offers perfect cover of painted surfaces and is available in 56 colours.

The spot aired on TV will be 30 seconds long and will be prepared in two versions. The company is planning to start broadcasting the spot in the second half of May 2016. In June the TV campaign will be extended to include short, 10-second advertising spots.

Biuro Podróży Reklamy advertising agency is responsible for preparing the conceptual, creative and strategic aspects of the campaign.

This is not the first time PPG Deco has decided to collaborate with Biuro Podróży Reklamy advertising agency. Over the last two years Biuro Podróży Reklamy has been responsible for the creation, strategy and media buying for Dekoral brand in digital. Among other things, in 2014 and 2015 the agency carried out a research-content campaign Colourful Poland. As part of the campaign, Dekoral brand examined colour preferences of Polish people and engaged in a dialogue with Internet users through content activities. The campaign Was met with great media interest (well over 800 PR publications). From 2014 to 2016 the agency has also carried out various activities for PPG brands from the UK, USA, Australia, France and Mexico.

On the agency side, those responsible for implementing the campaign are Robert Sosnowski – the Managing Director, Bartłomiej Otremba – the Concept Manager and Dominika Czyż – the Project Manager.

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