The interactive agency Biuro Podróży Reklamy begins cooperation with Link4. The agency prepared an online creative line for the image and sales campaign planned for 6 weeks. The campaign prepared by Biuro Podróży Reklamy refers to the Link4’s newest TV advertising campaign called „Enchanted” (www.youtube.com/link4). It showes car drivers who act as if they were „enchanted” – year by year they are renewing their insurance policies from their previous insurers, even though they could benefit from changing the company (by paying less for the communication policy, for instance).
The online campaign will run until mid-April. The agency developed a creative line and designed about 100 varieties of creations.