Biuro Podróży Reklamy won the bidding of PepsiCo for digital support of the brand Rockstar.
Biuro Podróży Reklamy won the bidding of the Rockstar brand to digitally support its budget. Rockstar is an energy drink brand from PepsiCo’s portfolio.The contract Was signed for a year; cooperation began in December 2017 and will continue throughout the entire 2018.
Biuro Podróży Reklamy will deal with the development and implementation of the communication and media strategy of the Rockstar brand in digital, supporting social networking channels, as well as the implementation of specialized advertising campaigns and digital activations. Communication will be associated with the development of the recently introduced Rockstar brand of the international format „Party like a Rockstar”.
The agency’s tasks will also include the creation of static advertising and video materials.
The Rockstar Energy Drink brand Was created in 1998 in the United States of America. Now it is available in 25 countries and it offers 21 different options for its drink. Rockstar has been present on the Polish market since 2012.
Rockstar Energy Drink is a brand firmly rooted in the field of extreme sports; it cooperates with the best sportsmen involved in this kind of disciplines. The motto of the brand is: „Party like a Rockstar”, which should reflect the character of the brand, addressed to active consumers, who are constantly looking for new incentives and energy for an intense life.