A new Esselte advertising campaign titled „O krok przed innymi z Leitz” will be launched from the beginning of November. The campaign, aiming at stimulating sales of Leitz products, is coordinated by Biuro Podróży Reklamy. The main element of the campaign is a loyalty program aimed at office managers and secretaries. The program offer includes, among others, a notebook, a case, bags, a mini speaker and a Samsung watch. The action will be advertised on Facebook and through SEM activities on Google. The promotion will be supported by banners emitted in Google Display Network, mobile and remarketing.
Biuro Podróży Reklamy is responsible for emission and creation of the ads. On the agency side the campaign is supervised by Robert Sosnowski. The landing page of the campaign is leitz.com/Be-Ahead.
“We’ve chosen Biuro Podróży Reklamy advertising agency because of its extensive experience, both in terms of social media marketing and GDN, and because of our previous successful and effective cooperation. We hope that thanks to a suitable advertising strategy and good creation our loyalty program will reach people responsible for purchases of office supplies for businesses,”
– says Anna Jerzmanowska, the trade marketing manager in Esselte Poland.
The campaign will last for four months.