Starting from 25 March this year, Biuro Podróży Reklamy has been responsible for providing digital services for the Amtra brand, a leading Polish distributor and manufacturer of professional car care products. The agency is in charge of providing services on the Facebook and YouTube channels as well as for broadcasting activities. The tasks of Biuro Podróży Reklamy include preparing branding for the “Moje Auto zawsze zadbane” campaign, including its logo, photographic sessions for campaign purposes, guerilla marketing activities, making a video documenting them and ePR activities.As stressed by Elżbieta Linnert, Marketing Manager in Amtra, the agency was selected due to the viral nature of the proposed solutions and a consistent but diverse social media communication strategy.
What we also like is the humorous element included in the marketing activities proposed by the agency, while maintaining the brand’s image,
– adds Ms. Linert.
The cooperation is to last until the end of the year.