Esselte starts a new advertising campaign titled ‘Vivida Movie’ whose aim is to stimulate the sales of Esselte products. The central theme of the campaign is a loyalty program aimed at office managers and secretaries. The offer of the loyalty program includes Schwarzkopf hair care products. The action will be advertised on Facebook and through SEM actions on Google. The promotion will be supported by banners displayed on Google Display Network and remarketing.

The agency Biuro Podróży Reklamy is responsible for emission and creation of the ads. The campaign landing page is www.esselte.com/pl-PL/Promotions/No-1-Vivida.

We’ve chosen the agency Biuro Podróży Reklamy because of its impressive experience, both in terms of social media marketing and GDN and also because of our previous successful and effective cooperation. We hope that thanks to a suitable advertising strategy and good creation our loyalty program will reach people responsible for purchases of office supplies for businesses

– says Karolina Żuber, the Marketing Assistant in Esselte Poland.

The campaign will last for three months.