The agency Biuro Podróży Reklamy was chosen by the company Jeronimo Martins, the owner of both Biedronka chain stores and Hebe health and cosmetic stores. The agency will plan and pursue the marketing activities covered by the annual marketing strategy for the Femina brand. These activities will include an image campaign conducted under the slogan “We bet on women” supporting the brand’s refreshed line of women’s hygiene products. The core of these activities will be the website: Stawiamynakobiety.
The Jeronimo Martins’ Femina private label products (panty liners, sanitary pads, tampons, wipes, and emulsions for intimate hygiene) can be purchased at Biedronka stores and Hebe drugstores. The Femina products are the only products in its category to have a positive opinion of the Polish Society of Gynaecologists and Obstetricians.
The idea at the creation of Femina brand was to offer women products that would ensure perfect freshness, confidence, and freedom every day.
The digital advertising agency Biuro Podróży Reklamy was chosen through a tender. The agency is responsible now, inter alia, for the year-round activities and communication, media campaigns, and preparation of the website launching the products with the new packaging design. The agency will cooperate with influencers during the product launch campaign. It will provide ideas connecting the online activities with Biedronka chain stores under the slogan “Femina National Survey” and a contest question. Finally, it will be responsible for creation of materials summarising the marketing campaigns aiming to raise the brand awareness among its users.