Biuro Podróży Reklamy wins a tender to provide services to BIK and BIG InfoMonitor brands. As a result of a successful tender, Biuro Podróży Reklamy will continue its cooperation with the Credit Information Bureau (BIK). The other BIK Group company, the Economic Information Bureau – BIG InfoMonitor, has also become a client of the agency. Since April this year, Biuro Podróży Reklamy is responsible for communication activities on Facebook profiles:
“Buduj dobrą historię” (Develop a good track record) www.facebook.com/budujdobrahistorie
“Licencja na zaufanie” (Licence to trust) www.facebook.com/LicencjaNaZaufanie
The communication strategy of both companies is focused on educating consumers, in particular by providing a friendly presentation of the benefits brought by a conscious use of the potential given by own financial credibility and verification of business partners offered to entrepreneurs by BIG InfoMonitor. The activities are addressed to both private individuals and companies.
The agency presented the most attractive Facebook communication plan or all three profiles, focusing on efficiency indices
– says Małgorzata Bielińska, Education Director in BIK S.A.
The cooperation is to last until the end of the year.