Hamelin Poland LLC, the owner of the Oxford brand continues its cooperation with Biuro Podróży Reklamy. As in February 2016, the agency will be responsible for conducting a promotional campaign for the brand. Two projects will be implemented from August to October.
The first campaign, titled Be Cool At School, is targeted at school children and teenagers and will last from 1 August to 30 September. The main aim of the project is to carry out a competition under the same slogan.
In the Be Cool at School competition participants will have to take an interesting, funny or simply unusual photo showing themselves and Oxford notebooks. To this purpose the www.becoolatschool.pl platform will be launched where participants will be able to enter their photos. Hamelin has prepared over 400 non-cash prizes for the authors of the most interesting photos.
The agency will be responsible for the creation of banners and media buying on the Internet. The campaign will use various media such as SEM, GDN, remarketing, mobile marketing as well as social media marketing.
The second project will be launched on 17 September and will last until 15 October 2016. This campaign will be targeted at students and its purpose will be to promote Oxford spiral notebooks dedicated to students as well as the mobile application SOS NOTES.
Oxford Student innovative spiral notebooks enable users to quickly scan and share handwritten notes in the PDF file format using a smartphone or tablet and the SOS NOTES application. The free application is available in the App Store and Google Play Store.
The agency will be responsible for the implementation and creation of media activities such as SEM, social media marketing and remarketing. Additionally, during the campaign various competitions will be carried out on Facebook. Hamelin has prepared numerous non-cash prizes for the winners.
During both campaigns, Biuro Podróży Reklamy will also be responsible for running and moderating Oxford’s profile on Facebook.
On the client side the person overseeing the projects is Anna Jerzmanowska, the Marketing Director, and on the agency side it is Agata Lenartowicz, a Junior Project Manager, and Dominika Czyż, the Project Manager.
In February 2016 the advertising agency Biuro Podróży Reklamy conducted for the Oxford brand a product campaign whose aim was to promote Oxford spiral notebooks for students and the mobile application SOS NOTES, as well as carrying out the Creative Scrawl – Yes, I scan! competition.
Hamelin LLC is a leading provider of office supplies, school stationery and products for artists. Its offer includes a wide range of stationery products: notebooks, pads, sketching blocks, files, binders, file dividers, etc. Hamelin Group comprises international brands that are leaders on the European market, including Canson, Elba and Oxford.
The team at Biuro Podróży Reklamy are experts in campaigns that combine web, mobile, video, social, and content marketing with ambient and other non-standard activities as well as new technologies. Biuro Podróży Reklamy has been chosen Agency of the Year by Epica’s international committee. The agency has been operating since 2003. Its clients include Allegro, Samsung, OBI, LUX MED and Dekoral Fashion.