Biuro Podróży Reklamy is responsible for carrying out a campaign which starts right now and promotes the summer camp offer of Almatur travel agency. The offer includes over 400 theme camps in 58 locations country-wide this summer.
Biuro Podróży Reklamy developed the idea, generated the creation and planned and purchased the media for the purpose of campaign “Earn your holiday” ordered by Almatur travel agency. The customer decided to extend its cooperation with our agency and let us organize the campaign after our success with the previous year’s edition.
The campaign’s assumption is to allow young people of under 18 to earn their holiday through performing useful activities, and to encourage them, at the same time, to boast of their talents and accomplishments. The aim of the project is to engage as many children and adolescents as possible in the initiative.
The condition of participation in the contest is to record a short video or take a photo picturing how the participants help in everyday domestic chores, present their sport abilities or boast of their school accomplishments. The first step is to log in at www.mojewakacje.almatur.pl via Facebook or e-mail address and place a link to the video or photo material documenting the accomplished task. The publications of children and adolescents should be hashtagged #Almatur and #zapracujnawakacje. The moderators on the part of the organizer will assess the works as they are published and grant discounts for Almatur camps for summer 2017 . Each of the participants may be granted even PLN 600 of discount by performing various tasks. From the moment of logging in at the contest website each participant has 14 days to get discounts for their dream camp.
The initiative, which starts right now, will last till the end of April or until the maximum value of discounts, i.e. PLN 100,000 is granted.
The advertising activities will involve using such tools as SEM, display, video marketing, social media marketing and cooperation with youtubers and blog marketing.
Apart from preparing the whole campaign, Biuro Podróży Reklamy is also responsible for the cooperation with partners and patrons.
The agency has been providing services to Almatur within social media activity for 4 years. In the previous years it carried out several advertising campaigns on Facebook, Instagram and Ask.fm, including a project in which Marcin Gortat was involved.
Almatur is the longest-running travel agency in Poland. It is the biggest organizer of holiday for children and adolescents in the country. Every year almost 25 thousand of young people take advantage of its offer.
For this summer Almatur prepared an offer with over 400 theme camps in 58 locations country-wide. Almatur also organizes youth camps and language courses abroad in several dozen countries in the world.