PortfolioPortfolio / SATURN: viral marketing – They made a fool of you

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  • electronics, home appliances

In 2007, for Media Saturn, we have took part in an interesting and controversial comparative campaign. The objects of the campaign were … their own brands: Media Markt and Saturn. We have implemented emission of an advertising spot “They made a fool of you”, which was directed at Media Markt. Before the advertising spot has been emitted on TV, it had been uploaded on 18 entertainment services.

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