PortfolioPortfolio / TEB EDUKACJA: viral ‘IT Specialists”

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During August and September 2009, we have carried out a viral marketing actionfor TEB Education. The action’s main element was, created by us, animation called IT Specialists. The viral action was dedicated to boys in the age of 18-19, who weren’t students.

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Our responsibility was to make sure that the viral reaches its target group. As the result of the campaign, the animation was viewed by 360 000 unique users during only 4 weeks. The viral video received over 2 500 positive comments (!) and was announced the most popular video of the month in the entertainment category.

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