During August and September 2009, we have carried out a viral marketing actionfor TEB Education. The action’s main element was, created by us, animation called IT Specialists. The viral action was dedicated to boys in the age of 18-19, who weren’t students.

Our responsibility was to make sure that the viral reaches its target group. As the result of the campaign, the animation was viewed by 360 000 unique users during only 4 weeks. The viral video received over 2 500 positive comments (!) and was announced the most popular video of the month in the entertainment category.