In April 2009, we have carried out a sales action for Comvel, the owner of Fly.pl . We were responsible for developing the concept and creative elements for the action as well as for organisation of the contest . We have created a contest event under the slogan: “An Ideal Holiday – What would you do to get it?” .
The main prize of the contest was a trip worth 10 000 PLN. There were also additional prizes – 50 trip vouchers, each worth 200 PLN. Contestants were to write a declaration describing “What would they do to win the ideal holiday?” and stating where they would like to go.