PortfolioPortfolio / FLY.PL: Ideal Holiday – online campaign

  • competition, e-commerce, strategy

In April 2009, we have carried out a sales action for Comvel, the owner of  Fly.pl . We were responsible for  developing the concept and creative elements for the action  as well as for  organisation of the contest . We have created a contest event under the slogan:  “An Ideal Holiday – What would you do to get it?” .

The main prize of the contest was a trip worth 10 000 PLN. There were also additional prizes – 50 trip vouchers, each worth 200 PLN. Contestants were to write a declaration describing “What would they do to win the ideal holiday?” and stating where they would like to go.

As a result, we have collected 3 500 leads.

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