In June 2010, we have the pleasure to create yet another e-publication for OBI. This time, it was the Renovation catalog 2010. Our task was to create an online version of the paper catalog and its advertising on the Internet. The online version of the catalog has been divided into five sections: ‘Bathroom’, ‘Paint’, ‘Interior design’, ‘Construction works and renovation’ and ‘Workshop’. The e-catalog enables quick and easy browsing of about 132 pages and over 1 500 products.

The advertising campaign developed by us has been planned for one month: from 28th June to 29th July 2010 and was targeted at people above the age of 25 and planning a renovation. For the purposes of the campaign, we have used emission of banners and advertising boxes on services dedicated to renovation and construction works as well as emission of sponsored links (SEM and contextual advertising).

Interactive product pins

The list of products, at the right edge

Table of Contents

Navigation between departments, at the left edge

Seamless navigation between the parties, at the lower edge