In October 2010, we have created another online magazine from the series “OBI The Art of Decoration”. This time, it was dedicated to lamps. Our responsibilities were to develop the e-magazine on the basis of the offline magazine. The application has been created in the flash technology.It was our 4th e-magazine and the 6th e-publication, in general, created for OBI.
Besides creating the e-magazine, our task was to carry out an advertising campaign with the use of sponsored links (SEM, contextual advertising) in the CPC model. The campaign has been implemented on several systems: Google AdWords, OnetBoksy, AdKontekst and SmartContext.