In early September 2011, we have created for OBI, for the sixth time, an e-magazine ”The Art of Decoration”. This time, the e-magazine is dedicated to floors and doors. Products are presented in stylish arrangements and interesting articles can be inspiring and help with choosing the right products. The application enables quick and easy way of browsing through the whole magazine and taking a closer look at the products. For the second time, we have applied a search engine in the publications for OBI. This time, the search input suggests useful phrases for the browsing of the content. The application contains a shopping list module. Users can add products to their shopping lists while browsing. There is also option to print the shopping list. Besides creating the e-magazine, we have carried out an advertising action using sponsored links in Google.pl (SEM).