In the period of October 2012 – February 2013, for Esselte we have carried out an online advertising campaign for the brand Leitz under the slogan: Leitz: My time, my work, my Leitz. The action as based on emission of banners in the advertisement network Google Display Network as well as on: Facebook, NK.pl and Spolecznosci.pl. For the purpose of this action we have developed advertising creations.