On January the 7th 2013, Xerox has launched a new advertising campaign under the slogan „Xerox helps entrepreneurs”. The campaign is targeted at the owners of small businesses. We have organized a contest on their Facebook profile, which is dedicated to entrepreneurs. The contestants have to explain (in max of 300 characters) how the Xerox WorkCentre 3325 device could help them running their business. The best work will be published on billboards with the name, logotype and pictures of the winner’s business. The advertisement on billboards is the main prize in the contest. There will also be WorkCentre 3325 devices to win. The aim of this action is to promote multifunctional devices, which enable printing, scanning, copying and faxing. Those cheap, in matter of exploatation, devices Xerox is dedicating to the SMB sector.
The campaign is being carrie out on Facebook and also using SEM in Google. Several articles have been published in b2b (ePR) media bout this action. The action will end on the March 17th 2013.