In April 2011, we have prepared a palette of spring e-marketing actions for OBI . Our main task was to create a spring e-catalog and to plan and implement online advertising actions: display campaign on services dedicated to gardening, SEM actions (sponsored links in search engines, contextual advertising) and SEO (positioning) . The e-catalog has been created on the basis of the paper version of the catalog “OBI. Season for the garden”. The content of the catalog has been divided into 4 sections: Plants and decorations, Gardening, Construction of the garden and Relaxing in the garden.