In September and October 2012 we have accomplished a campaign for LUX MED on YouTube and Facebook. The campaign’s main element was a video spot that has been developed using the kinetic typography technique. Our online campaign is a part of the wider rebranding campaign for LUX MED. The animation that we have created shows the key facts regarding LUX MED. Those facts have a crucial meaning in the scope of health care. Range of actions: strategy, copywriting, creation and emission. More information about results of the campaign will be available after its completion.The video spot “LUX MED in numbers” can be viewed here.