On the break of 2010 / 2011 BPR has designed and implemented and advertising action for the children’s TV channel MiniMini – one of Canal+ channels. Advertising actions used viral marketing. In the advertising spot “Election announcement” our little actress was appealing to the grownups to vote for MiniMini. The campaign was aiming to help the channel MiniMini to win the Telekamery 2011 plebiscite.
We have ensured the dissemination of the advertising spot on the Internet. The spot was very popular among Facebook users. The viral has been viewed by 180 000 users.