In the first half of 2012, for  Bielska Wyższa Szkoła im. J. Tyszkiewicza , we have carried out a  rebranding  project and have  developed an advertising strategy for ATL (online and offline) and BTL. We have designed  new visual identity  for the BWS with the elements to which they were attached. The strategy consisted of:  market research, recommendation of marketing tools, concept for the advertising campaign, ideas for ambient and BTL actions, as well as of scripts for TV, radio, press and internet commercials.