When users walk away from their computers we are still with them. We love marketing mix with the mobile element, and especially with social media, geolocalization and QR codes. It is like a good condiment, it adds another dimension to the campaign. It is effective – element of novelty and the fact that users are open to new media gives an opportunity to reach an influential and valuable group of users. The market of smartphones and tablets, also in Poland, is evolving very dynamically. What seems like a novelty today, will be tomorrow’s standard.
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