We have carried out an on-line advertising campaign for the Rockstar Energy Drink brand, part of Pepsico, presenting the launch of two new Rockstar flavours: Killer Citrus and Killer Grape. The products hit stores in June 2018.
The agency’s task was to make energizing video creations and a graphic design for such platforms as Facebook, Instagram and YouTube.
The visual concept uses the products’ extraordinary, vibrant colours and an energizing, sports-themed footage. The result is an exciting whole that is brought together by a dynamic, modern editing effect.
Watch the videos at:
The design of the layout is summer-themed and very positive. The creation was focused on dynamic associated with summer sports that fit in with the image of the brand addressed to active consumers. The posts with colourful creations received a lot of positive reactions from the target audience.
During the campaign, we asked two influencers to cooperate with us: Dezy and GilathissNew. Dezy is a talented young YouTuber that combines an amazing passion for games and creating music. In his videos he also talks about travels and whatever is cool and trendy. Dezy presented new Rockstar Energy Drink flavours in a video about the process of creating songs within a specific time limit of 10 minutes, 1 minute, and 10 seconds. As part of the cooperation, Dezy also published a post on Facebok and Instagram. Dezy’s video has reached 228 000 views and 18 000 likes.
GilathissNew is a charismatic player that is passionate about various computer games. On his channel one can find AAA as well as independent games. In a video presenting a gameplay, GilathissNew told his viewers about two new Rockstar Killer flavours and organised a competition for his fans. Apart from the YouTube video, Gilathiss also published a post on Facebok and Instagram. The video has reached 119 000 views, 10 000 likes, and over 10 000 comments.
Dla marki Rockstar Energy Drink z portfolio PepsiCo zrealizowaliśmy kampanię digitalową informującą o wejściu na rynek dwóch nowych smaków: Killer Citrus i Killer Grape. Produkty trafiły do sklepów w czerwcu 2018 roku.