In the summer 2013, for Esselte and their brand Leitz Complete we have organized and implemented a launching campaign that promotedaccessories for Apple and Samsung smartphones . This campaign was carried out on Facebook , NK.pl, Google.pl (SEM) and on mobile platforms (emission of banners in CPC). The object of the emission actions was a contest, in which every day participants could have won accessories of smartphones. The campaign’s main aim was to introduce New Brand to the market and promote its products.
It was our second (after the campaign My time, my work, my Leitz) campaign carried out for Esselte.